HTC’s Vive platform has a solid foothold on the PC VR segment with 45% market share, despite fierce competition from the Facebook-backed Oculus Rift and Microsoft’s Windows Mixed Reality initiative. Now, despite the fact that the hardware requirements for VR are still pricey, HTC seems to be aiming for (or aiming to create) a premium VR market. The Vive Pro is the first big step in that direction.

The Vive Pro represents the best headset that HTC believes it can build right now, and it comes with a price tag to match. The company is asking $800 for the Vive Pro headset, which is designed as an upgrade for Vive owners, not a full VR setup package. In other words, if you don’t already own an original Vive, you’ll need to shell out another $300 for a Vive Starter Kit, which includes base stations and controllers. For those just getting into VR, that’s an $1,100 investment, not counting the gaming PC required to run VR games and software well.

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