Microsoft explains its strategy for driving growth in the Xbox business, mentioning a “vibrant platform” in which the fans believe.
During Microsoft’s quarterly financial conference call, Chief Executive Officer Satya Nadella and Chief Financial Officer Amy Hood talked more about the Xbox platform as part of the Q&A session following the prepared remarks.
Asked to explain the large growth registered in gaming revenue, Nadella explained that Microsoft has a strategy for the gaming segment that really helps the company articulate both the growth opportunities as well as the investment across the various layers of the business.
According to Nadella, the Xbox One is the “highest-engagement console in the marketplace.” Any time a new game releases, whether it’s first or third-party, “the fact that Xbox is where the best engagement is driven benefits” Microsoft. As a platform owner, that’s a “great growth area” for the company.